With many tools out there to make a presence to say “Hey, we’re here! This is our brand!”, which ones are even worth looking at? In four different categories, we give you our list of what we think are 50 SEO tools worth taking a look at and knowing. Get ready, because here we go!

Pay Per Click (PPC)

Google AdWords Editor

• Work offline and then update your campaigns efficiently and effectively.

Google AdWords Traffic Estimator

• Estimate the cost of keywords according to the word, budget, language and location.

Google Insights for Search

• Discover what keywords internet users are typing within categories, seasonality, location and time parameters.

Google Conversion Optimizer

• Handle advertising expenditures around particular conversion objectives

Keyword Research

Google AdWords Search-based Keyword Tool

• A list of keywords that is computed by analyzing the contents of your website and matched up with real Google search inquiries

SpyFu

• Displays what keywords similar competitors are bidding on

AdWords Wrapper

• Converts a keyword into one/all of Google’s match types

Google Wonder Wheel

• Displays word associations in a visual and interactive map

Keyword List Generator

• Generate lists of keyword using words and modifiers

Keyword Misspelling Generator

• Generate possible keyword or phrase misspellings to match common typing mistakes

Keyword Combiner

• A simple keyword generator that mixes from two or three word lists

SEO Book Keyword Suggestion Tool

• Combined keyword statistics from Google, Yahoo, Wordtracker, MSN  and Keyword Discovery

Link Building

Producing content

• If you produce content such as articles and blogs or leave comments somewhere, you can leave doors for your audience to link back to your website.

Yahoo! Site Explorer

• Check what other sites are linking to you, the number of your pages in Yahoo’s index, and the links of your competitors.

Page Inlink Analyzer

• Presents columns of indexed pages with the different inbound links to each particular page

pluginSEO Beta Linking Tools

• Displays the relevancy of keywords to your page and competition, promotion and structural code suggestions

HubSpot Website Grader

• Graded on factors such as inbound traffic and social media popularity to assess marketing effectiveness in different categories

Sheer SEO Backlinks Watchdog

• Manage and keep track of information about inbound links such as anchor text, page rank, date added, and detection of meta tags.

SoloSEO Link Building Tools

• A compilation of tools that helps keep track of the creation and deletion of inbound links

Link Valet

• Check the links and other sources objects on your page  to see if they work

Link Harvester

• Displays duplicate links from the same site and the domain name

Google Webmaster Tools

• Assistance in boosting visibility and checking indexing status

Majestic-SEO

• Trace link data  for any domain that include anchor text and backlinks

Xmarks Smarter Search

• Discover where popular pages are being bookmarked so you can target your content there

LinkAssistant  Rank Tracker

• Displays your site’s page rank automatically

Xinureturns

Displays your site ranking, whether you have syndication, how much of your content made it as social bookmark s, indexed pages and how many backlinks

Buzzstream Link Building

Helps you organize and maintain contact info and links

Nielsen NetRatings

Displays relevant information by demographic profiles from sites, measure content consumption and provides suggestions to your marketing approach

Market Sentinel

A set of tools that helps you monitor topics, benchmark your brand, and identify influential users

Who’s Talkin

Search and monitor topics across blogs, news, social networks, videos, images and forums

Analytics

Viralheat

Observe mentions on social networks and provides analytics to understand the data better

SEMRush

Discover the keywords that are driving traffic to your competitor’s sites and find out related terms you can use

Compete

Discover potential affiliates and keywords as well as view traffic and involvement for sites

Quantcast

It connects buyers and sells with ways to target, segment, and reaching audiences

Google Analytics

Track users from the previous source, find the conversion rate, and geographic location they are from

Social Media

SocialMention

• A cross platform collection of today’s most popular social media on the data that is relevant to you

Hootsuite

• Manage multiple social network accounts and contributors in different columns

CoTweet

• Manage multiple Twitter accounts and contributors by delegating specific tasks as they come and see notes next to the Twitter users

Monitter

• Displays real-time tweets for a group of keywords

Twazzup

• Displays all the mentions of your brand on Twitter

GeoChirp

• Find tweets based on keywords as well as location and then translate to your desired language

Google Alerts

• Get notified every time content is mentioned or uploaded that match defined keywords

Radian6

• Observe, measure and interact with the gathered mentions and contains built-in work-flow applications

BlogPulse

• Search and keep track of trends that are being discussed in the blogosphere

Addictomatic

• Displays of the mention of keywords from different media platforms such as Flickr, YouTube, and Digg

Bit.ly

• A link shortening tool that allows you to monitor the popularity by tallying the amount of clicks

Social Oomph

• Bring automation to Twitter by automatically sending replies and auto follow who add you

Blackhat

**We don’t recommend you to use these. These were included to inform you of the type of tools to avoid and the possibility of your competitors using them. The consequences are lower page ranks or even the removal of your site because they are seen as spamming techniques.

XRumer

• Improve search engine ranking by posting automatically on forums, blogs, and sites

SEnuke

• Multiple postings to different media, RSS aggregator and social bookmarking sites

SEO Elite

• Identify high page rankers on Google, mail multiple people at time, and check if they linked back

Scrapebox

• Artificially increase your page rang by pinging and automatically comment with predetermined messages

Professors Meet Students on Twitter

Stand in the back of any university lecture hall and look at what the students are browsing over. Most professors would be astonished that it isn’t the pythagorean theorem. More often than not, students are on Facebook, Twitter or chatting with their friends.  As social media marketers, and strong advocates for leveraging new tools, we saw an opportunity and challenge for professors to meet students in Twitter, the medium in which students had once used to better ignore their professors.

We took our social media communication skills to the classrooms of the University of Miami to help professors correspond with a large group of students without disrupting the lecture.

By using Twitter’s hashtags, professors set up a real-time message board for students to propose questions, talking points and arguments. Professors or Teaching Assistants (TAs) monitored responses and addressed those they felt appropriate.

“Twitter is meant to enhance communication, so we’re enhancing communication,” said Nick Santillo, 24, University of Miami alumnus and owner here at Voltier. “Even in staff meetings, training sessions, and the boardroom – Twitter is constructive when used this way.”

The study was inspired by this video created at the University of Texas, Dallas:

University of Miami Assistant Clinical Professor Dr. Josh Diem, Department of Teaching and Learning, uses mid-semester evaluations to see what his students think of his class. Using Twitter, he can get those updates daily.

“If people aren’t resistant to change,” said Dr. Diem. “[Twitter] offers a good tool to find out what needs to be changed.“

Tweets to the Staff

Just like the classroom, the likelihood of your employees absorbing everything in your staff meeting, training sessions, or even boardroom is pretty small. Not only will this enhance participation, employees will walk away with a makeshift outline of your meeting.

We wrote a how-to guide that’s going out to business owners and universities all over. “People always talk about all the useful benefits of Twitter,” said Santillo, who manages several client’s Twitter accounts, “but you never really see a practical use. This is just one we’ve found.”

Keep in mind: your Tweets are public. We don’t recommend trying to cram your competitive strategy into that 140 character box. You cannot interact in a hashtag conversation without having public Tweets, so be sure to uncheck Protect my Tweets in on the settings page.